100 Subject Lines To Get Your Emails Open This Holiday Season | Happy Nine To Five

Monday, 6 November 2017

100 Subject Lines To Get Your Emails Open This Holiday Season

In the lead up to Christmas, brands are becoming increasingly more competitive in their email marketing strategy, in their quest to lure customers with seasonal sales, exclusive offers and personalized gift guides. Now is the best time to give your email campaigns a festive overhaul and craft subject lines that would light up inboxes, get your emails open and ultimately increase sales. 

To give you some inspiration, I have compiled a list with the best seasonal subject lines from some of the leading retail and e-commerce brands out there, along with a selection of my own.


  • A match made in heaven (The Dots)
  • What everyone’s wishing for (Net-A-Porter)
  • Prep your wishlist and bag the beauties you really want (River Island)
  • Discover these showstopping gifts and unforgettable centre pieces (Hotel Chocolat)
  • Discover our selection of gifts guaranteed to wow this festive season (Estée Lauder)
  • Let The Gifting Begin | Our Christmas Shop Has Just Arrived (Clinique)
  • Delight your loved ones with our luxury gifts this Christmas (Rituals)
  • A Sunday treat and our most sought after gift (The Body Shop)
  • It’s open! The Birchbox Christmas shop is here (Birchbox)
  • Everyone’s talking about these bestsellers (Estée Lauder)
  • Gifts that do good… and feel good (Just Give)
  • Give the gift of Starbucks (Starbucks)
  • Put a little Starbucks under the tree (Starbucks)
  • That's a wrap - Get the gifts and get wrappin' (J.Crew)
  • Got your eye on something? Now's the time (River Island)
  • Find coffee lovers their perfect gift (Starbucks)
  • Countdown to gorgeous gifts (Boots)
  • Our ultimate gift guide for the holidays
  • Take a peek at our new seasonal gift guide
  • Uh oh. Did you forget someone on your list?
  • Unique holiday gifts for everyone on your list!
  • This is what she really wants for Christmas
  • Here's something to unwrap a little early
  • It’s here! The J.Crew gift guide (J.Crew)
  • The 2017 J.Crew holiday gift guide is here (J.Crew)
  • The Best Christmas Gifts are Too Faced (Too Faced)
  • The holidays are here. Let the gifting begin (Sephora)
  • Gifts that do good… and feel good (Just Give)
  • The gift set everyone will love (Tarte)
  • Give and be gifted (Estée Lauder)
  • Great gifts, this way... (J.Crew)
  • The holiday gift guide (Tarte)
  • Santa is running low on these items
  • Christmas sorted (Farmdrop)
  • Find the perfect present (Godiva)
  • The most unforgettable gifts (Hotel Chocolat)
  • Yule adore our buyer’s wrapping tips
  • Jingle, Jingle! Our Christmas shop is open
  • Our ultimate gift guide for the holidays
  • You’ve made our nice list!
  • 3 perfect holiday gifts
  • 8 awesome gift ideas
  • 12 days of giving


  • This week: Create holiday boards and plan Pinteresty events (Pinterest)
  • Fall in love at frost sight with our lip & eye kits (M.A.C Cosmetics)
  • Dress to impress in these party perfect pieces (River Island)
  • From your wishlist, to your wardrobe (River Island)
  • Discover party looks for every occasion (House of Fraser)
  • Don’t forget about yourself this holiday (Sephora)
  • The dress you’ve been looking for (Net-A-Porter)
  • Let's get festive in London (National Express)
  • Making Christmas merrier since 1707 (Fortnum & Mason)
  • This is big… Introducing the ready-to-party collection (J.Crew)
  • Sparkle this season with 40% off partywear, shoes & bags! (Debenhams)
  • Let’s party! Sharp suits and all the extras (M&S)
  • Up to 50% off partywear. Get on it! (ASOS)
  • Have you got your outfit yet? (New Look)
  • Tis the season to shop (Dorothy Perkins)
  • NEW IN: Discover our Christmas collection


  • There is only one sale (Harrods)
  • Up to 20% off your Christmas shopping list (Debenhams)
  • It’s OK to have seconds (or thirds) of this sale (J.Crew)
  • We’re feeling very merry. Get 50% off your order (Shutterfly)
  • Win at Christmas shopping with a fantastic 35% off (The Body Shop)
  • Get Christmas started early with an exclusive 30% OFF (The Body Shop)
  • Make a statement this season with 20% off party must-haves (House of Fraser)
  • STARTS NOW: Up to 40% OFF Flash Sale + FREE Shipping (Godiva)
  • TODAY ONLY: Free Shipping with NO MINIMUM SPEND (Godiva)
  • LIMITED TIME: Up to 50% OFF Sale + FREE Shipping (Godiva)
  • OFFER EXTENDED. Your Gift. Your Choice. Our Treat (Estée Lauder)
  • Our Treat: Save 50% on this best-selling gift set (Estée Lauder)
  • The festive season begins - up to 53% off (Virgin Experience Days)
  • Treat yourself to triple points on this festive favourite (Costa Coffee)
  • Holiday deals and steals: Warm up with these vacation savings (American Airlines)
  • Jingle all the way with these great travel deals! (National Rail)
  • Holiday deals and steals: Warm up with these vacation savings
  • A sale to escape the winter weather! (JetBlue Airways)
  • Two Days Only: Save 40% on our Christmas Gifts
  • Up to 30% off partywear starts now (Monsoon)
  • 25% OFF EVERYTHING - Don't miss out (Accessorize)
  • Save up to 25% on Santa’s Toy Shop!


  • Hurry! Free worldwide shipping ends midnight! (Topshop)
  • There’s only one day left to grab an amazing £25 OFF when you spend £50 (The Body Shop)
  • LAST DAY: Up to 30% OFF Business Gifts + FREE Shipping with No Minimum Spend (Godiva)
  • ENDS TODAY - Members Exclusive. DOUBLE POINTS plus a free gift! (The Body Shop)
  • FINAL HOURS: FREE Ship Special + 25% OFF Friends & Family SALE (Godiva)
  • HOURS LEFT: FREE Ship Special + 25% OFF Your Order (Godiva)
  • Only a few days to go but don't panic (Hotel Chocolat)
  • Our surprise offer is WRAPPING up! (Banana Republic)
  • Hurry, 25% off ends tonight! (Monsoon)
  • Last chance to notify the elves


  • Cheers! Our Christmas cocktail recipes (HelloFresh)
  • Deliver some cheer this holiday season (Freshbooks)
  • Unwrap our spectacular Christmas menu (Costa Coffee)
  • NEW! Caramel chocolate advent calendars (Hotel Chocolat)
  • Yule Love Our Limited Edition Christmas Box (HelloFresh)
  • New Christmas bites, perfect for a treat (Starbucks)
  • Pick up a little something festive (Starbucks)
  • Delivering a Joyfull Christmas (Pret a Manger)
  • Discover our Christmas Chocolates (Godiva)
  • What’s Christmas without a little indulgence?
  • Have a cracking Christmas (Hotel Chocolat)
  • Curl up and get comfy (Hotel Chocolat)
  • Let's get cosy (Farmdrop)


  • You’re in for a treat (Hotel Chocolat)
  • Christmas is coming... (Hotel Chocolat)
  • Something you weren’t expecting (Godiva)
  • Your Christmas favourites are back! (Hotel Chocolat)
  • Peek inside and get creative this Christmas (Starbucks)
  • This one's a cracker - open to reveal your first treat (Nero)
  • If you only open one email today, make it this one (The Body Shop)
  • We could just say ‘Thanks’ but we think this is way better
  • Working late? So are we! Stop by for some holiday cheer
  • See what other people are buying this year
  • Countless ways to be merry and bright
  • Christmas Came Early with This Offer
  • Good things come to those who click


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